Scanning: reading quickly looking for specific information
Skimming: reading quickly to get a general idea of the reading , looking for the main idea
Reading closely: reading more slowly and carefully. reading closely to understand the reading as much
as possible (in detail)
To figure out: to guess
Viewpoint: personal idea
To quote: alinti yapmak
To substantiate: to prove
Deceptive: untrue
Segment: parts of the market
Reverse: opposite
Ordinary: not especially qualified strength, especially qualified for this purpose
Abla-bodied: having special physical
Service advertising: this wasn't product advertisin. The purpose of the advertising was to gather people, as audience, as workers, as customers.
Mass-produced advertising: made in large quantities
Caveat emptor: let the buyer beware
Sedentary: doing things always by sitting
Schools of thought: philosophies
Positioning: how a product compares with other products. In other words the ad shows where the product fits into the market.
Abstract => detail => specific example
Saler message: the message which advertiser wants to give consumers or readers
To process: to work with
Intellectual: think about the information in order to understand the sales message
Emotional: use feelings rather than thinking to understand the information
Thinking process: both reading and listening. These thinking process translate symbols (written words) or sounds (spoken words) into meaning.
To interpret: tp transform the meaning in the advertisement
Mental process: intellectual presentation and emotional presentation
Intellectual presentation: using ideas to get a consumer to buy a product or servise
Emotional presentation: focusing on the buyer's social, psychological or economic needs

Captivate: büyülemek cezp etmek

Appeal: cazibe

Depict: describe

Spark: işaret, belirti

Well-being: happy, healty

Prominent: ünlü, seçkin

Eternal: Sürekli, daimi

Constant: tartlı, istikrarlı

Sheer: tam, bütün, sırf, düpedüz

Sibling: brothers and sisters (kardeş)

Frustrate: moral bozma, cesaret kırma

Go off: patlamak; başarmak; bıkmak

Lessen: azal(t)mak

Release: salıverme, serbest bırakma

Striving: çabalama, gayret etme

Empowered: yetki verme

Consloy: bilinçli mantıklı

Elicting: neden olma, ortaya çıkma, sağlama

Distract: dikkatini dağıtma, oyalama

Reframed: tertipleme, tekrar tasarlama

Pitfall: uzak tehlike

Bounce: zıplama, sıçrama

Device: planlama

Abuse: kötüye kullanma

Conversely: opposite

Vary: değişim, değiştirme

Undesirable: istenmeyen, sakıncalı

Inflammatory: kışkırtıcı, tahrik edici

Stimulate: uyarmak, teşvik etmek

Indicate: işaret etme, gösterme

Mirthful: neşeli,sevinçli

Elevate: yükselme, terfi etme

Diminish: azaltma,eksiltme

Scold: azarlama

Impediment: engellemek, engel

Coexist: be together

Dexterity: yetenek

Endurance: dayanıklılık

Plump: şişman

Posterity: gelecek nesil

Fulfillment: yerine getirme

Elaborate: ayrıntılı, özenli

Ornament: dekorasyon, süs

Insignificant: önemsiz

Escalation: yükseliş (fiyat)

Groom: temizleme, çeki düzen verme

Initiative: başlamak

Restrictive: kısıtlayıcı

Preach: ikna etmeye çalışma

Weep: ağlama

Mainstream: ana görüş, ortak görüş

Spiritual: ruhsal

Potter: aylak aylak dolaşma, ufak işlerle meşgul olma

Admonish: azarlamak